Why Not Sell Your Home "By Owner?"
Some homeowners decide to sell a home on their own to save the commission
they’d otherwise pay a Realtor. However, remember that while all sellers are
looking for the highest possible price for their home, every buyer looks to
pay as little as possible. Buyers who know you’re saving on a commission may
offer much less for your home, wiping out any financial benefit of going it
alone.
Some homeowners decide to sell a home on their own to save the commission
they’d otherwise pay a Realtor. However, remember that while all sellers are
looking for the highest possible price for their home, every buyer looks to
pay as little as possible. Buyers who know you’re saving on a commission may
offer much less for your home, wiping out any financial benefit of going it
alone.
Screen out potential security risks.
Do you know who's knocking at your door? Are you able to determine the
difference between a genuine buyer from a criminal wanting to gain entrance to
YOUR home? Having a Realtor represent you, legitimizes the process of showing a stranger
your home. You can relax knowing there is a professional in attendance at every showing along
with the added security that at least one agency also knows that you're home is being shown
and to whom.
Establish a fair price for your home
Selling your home on your own will mean you may have to "justify" your price.
Unless you have access to recent sales in the area, you may have a hard time
convincing a buyer on "heresay" or rumors. Over-pricing your home will create a
stale market for your home wasting time and opportunity for YOU. A Realtor will help
you keep your price realistic for a timely sale at a fair price for both you and your buyer. They
have the resources to back up the price set on your home and are relied upon by potential
buyers to know the market.
Promote your property in Multiple Listing Services
What kind of exposure will you be able to obtain on your own? Advertising on
your own could cost hundreds of dollars. If you aren't targeting a massive
audience, you could be throwing your money away. Listing your home with a Realtor
assures you that your home will be entered in the MLS where all Realtors can access the
information, putting hundreds of agents to work for YOU! And the MLS can also be accessed
online from all over the world, to anyone searching for property in Highlands County!
Schedule appointments to show your home
When a seller goes it alone, they truly are on their own. Any potential buyer (or
nosey neighbor!) can tromp up to your door unannounced requesting to "see" your
home. It's not always convenient for you, but when you're F.S.B.O. be prepared
for the unexpected. A Realtor will set appointments up that are preplanned for YOUR
convenience and you wont have "surprise" visitors at all hours of the day and night.
Refer you to sources for legal counsel, inspections, insurance and financing
Unless you're familiar with the area and those people in the real estate industry,
you'll need direction and guidance at choosing the appropriate services to keep
your sale on track. A Realtor deals with local agencies every day. They know the people
who have a good reputation and can do the work you're expecting. Your Realtor is a TERRIFIC
resource to draw from during the entire sale process! They'll help keep the buyer's lender on
schedule as well as guiding each step of the process to ensure a smooth closing.
Assist in negotiations with the buyer.
Have you ever negotiated with a salesman? It's not easy! And when negotiating
for a purchase of this magnitude, emotions can run high. A Realtor can buffer a
potentially explosive negotiation and help all parties keep their perspective. Ultimately, a great
sale is a win/win situation. A Realtor can make it happen!
Do you know who's knocking at your door? Are you able to determine the
difference between a genuine buyer from a criminal wanting to gain entrance to
YOUR home? Having a Realtor represent you, legitimizes the process of showing a stranger
your home. You can relax knowing there is a professional in attendance at every showing along
with the added security that at least one agency also knows that you're home is being shown
and to whom.
Establish a fair price for your home
Selling your home on your own will mean you may have to "justify" your price.
Unless you have access to recent sales in the area, you may have a hard time
convincing a buyer on "heresay" or rumors. Over-pricing your home will create a
stale market for your home wasting time and opportunity for YOU. A Realtor will help
you keep your price realistic for a timely sale at a fair price for both you and your buyer. They
have the resources to back up the price set on your home and are relied upon by potential
buyers to know the market.
Promote your property in Multiple Listing Services
What kind of exposure will you be able to obtain on your own? Advertising on
your own could cost hundreds of dollars. If you aren't targeting a massive
audience, you could be throwing your money away. Listing your home with a Realtor
assures you that your home will be entered in the MLS where all Realtors can access the
information, putting hundreds of agents to work for YOU! And the MLS can also be accessed
online from all over the world, to anyone searching for property in Highlands County!
Schedule appointments to show your home
When a seller goes it alone, they truly are on their own. Any potential buyer (or
nosey neighbor!) can tromp up to your door unannounced requesting to "see" your
home. It's not always convenient for you, but when you're F.S.B.O. be prepared
for the unexpected. A Realtor will set appointments up that are preplanned for YOUR
convenience and you wont have "surprise" visitors at all hours of the day and night.
Refer you to sources for legal counsel, inspections, insurance and financing
Unless you're familiar with the area and those people in the real estate industry,
you'll need direction and guidance at choosing the appropriate services to keep
your sale on track. A Realtor deals with local agencies every day. They know the people
who have a good reputation and can do the work you're expecting. Your Realtor is a TERRIFIC
resource to draw from during the entire sale process! They'll help keep the buyer's lender on
schedule as well as guiding each step of the process to ensure a smooth closing.
Assist in negotiations with the buyer.
Have you ever negotiated with a salesman? It's not easy! And when negotiating
for a purchase of this magnitude, emotions can run high. A Realtor can buffer a
potentially explosive negotiation and help all parties keep their perspective. Ultimately, a great
sale is a win/win situation. A Realtor can make it happen!
Who Needs A Realtor, Anyway?
What Can I Expect a Realtor To Do For ME?
Who Needs A Realtor? YOU DO!
Make the right move! Contact a Realtor Today!
Make the right move! Contact a Realtor Today!
| "Make the Right Move!" Call Susan today: Direct: (863) 273-0145 |
| Susan Geitner Real Estate Sales |
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